Our Latest & Greatest:

Fifth Annual PAN Summer Reading List

Posted by Ariel Burch on May 26, 2016 1:11:36 PM

With Memorial Day just around the corner, summer is officially here—and with it, time to relax and unwind. At PAN, many of us are looking forward to spending some time by the beach or pool with a good book. Here is our fifth annual PAN Summer Reading List.

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Topics: Marketing books, PR books

Top Trends From IoT World 2016

Posted by Rebecca Bauer on May 25, 2016 12:00:00 PM

It seems that the IoT space is permeating into every facet of our lives these days – from cars and homes, to robots and wearables. Nonetheless, unless you are a tech geek like us, you probably didn’t know the industry just wrapped up the world’s largest IoT event in Santa Clara, CA last week. The Internet of Things World conference kicked off its third annual event and did not disappoint, with many new innovative startups breaking into the scene alongside some of the world’s biggest names in attendance: Uber, Lyft, Apple, Intel, Samsung Microsoft, Mercedes, Adobe, Salesforce and more, coming together to share ideas and grow the IoT ecosystem.

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Topics: IoT, cybersecurity, IoTWorld, connected car

The Greatest Cybersecurity Threat That PR Agencies Face: Could It Be You?

Posted by SGruzca on May 24, 2016 1:48:55 PM

Last week, veteran cybersecurity reporter Steve Ragan tweeted the following: 

Cybersecurity PR professionals everywhere hurried to their sent email folder to double-check that they weren’t the contact mentioned—including myself. Though most cybersecurity professionals preach and pitch best practices to keep organizations safe from cyber threats, we all engage in practices that could be putting our respective companies and those we engage with at risk.

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Topics: PR, cyber security, hackers

The 10 Commandments of Cross-Office Collaboration

Posted by Megan Kessler on May 20, 2016 2:02:57 PM

If you work in agency PR, chances are you have clients across the country, and teammates, too. With the acquisition of Vantage PR, PAN Communications recently expanded from our headquarters in Boston to new offices in San Francisco, Orlando and New York City. With all of the workplace collaboration tools available today – from Skype, to Zoom, to WhatsApp – the “four walls” of a traditional office have all but melted away. But while “face-to-face” communication is being redefined in the “virtual” age, we’ve quickly discovered a few rules that are vital to fostering successful cross-office collaboration.

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Topics: PANculture, Workplace Culture

Why your Content is Missing the Mark in the Connected Economy. 5 Key Takeaways from Our 2016 Content Fitness Report

Posted by Mark Nardone on May 19, 2016 1:22:34 PM

Since 2014, PAN Communications has taken a keen interest in the development of content marketing. Every year we want to get to the bottom of trends, pain points and priorities for the modern marketer. And this year has brought forward a new set of challenges for those creative storytellers trying to engage with their audiences. Marketers remain worried about ways to measure the impact of the content, but their confidence is increasing on how to engage.

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Topics: content marketing, modern marketer, modern marketing

PAN Communications 


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