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What is the Next Big Thing in Wearables?

Posted by Ashley Waters on Jun 1, 2015 11:15:00 AM

Recently, PAN worked with the ad:tech team at their annual conference in San Francisco. In between working with attendees, running social media, and making sure all went smoothly, we were able to attend a few of the sessions, including one that addressed the future of wearable technology.

The session on wearables was lead by industry experts Brian Wong, CEO of Kiip, Kirk Drummond, Co-Founder and CEO of Drumroll, and Lauren deLisa Coleman, Founder of Lnk Agency. All agreed on the potential places wearables are heading to – and the one place it’s not.

 

Image by Keoni Cabral https://www.flickr.com/photos/keoni101/ used under CC license.

 

By 2019, the wearables market will be a $53 billion industry, according to Juniper Research – so it’s safe to say it’s not going away any time soon. The current state of wearables is that the consumers are very curious, but for the marketers it’s all about scale. More products are being churned out every day, but the actual adoption rate is very slow in comparison.

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Topics: ad:tech, wearables, millenials

Is SnapChat’s Business Model Too Focused on Content?

Posted by Marki Conway on May 28, 2015 3:13:34 PM

Yesterday, Brad Stone and Sarah Frier published a feature in Bloomberg Business based on an exclusive interview with Evan Spiegel, SnapChat’s co-founder and CEO, who notoriously shies away from press interviews. Kudos to them for great reporting, and for finding a way to broadly give us Spiegel’s perspectives, even on those topics he claimed were “off the f***ing record.”

The piece, Evan Spiegel Reveals Plan to Turn Snapchat Into a Real Business, tells the story of SnapChat’s growth and how Spiegel is a fiery young CEO with bright hopes for his startup’s future. But I’m left with a lot of questions throughout, as Spiegel claims to know what millennials want, even without studying data and trends that so many other publishers rely on in their attempts to give consumers the experience they supposedly want.

 

Image by Adam Przezdziek  used under CC license  https://www.flickr.com/photos/67683836@N02/

A lot of Spiegel’s plans for the future seem to rely on editorial content. SnapChat’s first attempt at this was Discover, where publishers such as CNN, People and National Geographic have signed on to share video editorial content. If I brought this up in my circle of millennial friends – who Spiegel is claiming to target – most of them wouldn’t even know what the Discover feature of SnapChat is. That doesn’t mean there isn’t potential, but nothing about Spiegel’s plans left me believing that SnapChat would make it into my morning news routine. Let those that are nailing the content game do that right now – like the Skimm, which has quickly made itself a part of many millennial morning routines with its quick and witty news bites from what’s happening around the world.

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Topics: Millennials, content, SnapChat

PANDigital: The Psychology of Color in purchasing decisions (Infographic)

Posted by Jen Bonney on May 27, 2015 11:37:00 AM

When we think of iconic brands, we think of giants such as Coca-Cola, Tiffany & Co., and Starbucks. What crosses our mind first is not soda, jewelry or coffee. Our minds jump straight to the red and white label, the little blue box, and the green mermaid. These brands know that color is one of the most important elements of branding, and for this reason, they have trademarked their signature shades.

Why is color so important? Color has an emotional impact on consumers.  Red makes us think about love, blue makes us calm and green reminds us of nature. These emotions have an effect on our purchasing decisions. Color is the first thing we notice about a product, website, logo or store. We decide immediately if we like what we see. If we like it, we’re more likely to make a purchase. If we don’t like it, we will not buy, and we may not return – even if we don’t consciously know why.

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Topics: creative, PANDigital,

Client Interview: 3D Printing Pumps Up Footwear Maker

Posted by Lauren Kaufman on May 26, 2015 11:30:00 AM

Here at PAN, we love to work with clients on the forefront of technology, and just recently launched Fuel3D’s SCANIFY product at CES. With the global 3D printing market predicted to reach $8.6 billion by 2020, we’re always curious what new innovation will take off (Allied Market Research). As 3D printing expands across new verticals, advocates say it promises to revolutionize manufacturing and that the fashion industry in particular needs to adapt (Entrepreneur). 

PAN sat down with Michele Levy, CEO and co-founder of Ilhabela Holdings, Inc., which has exclusive distribution of Melissa Shoes in the United States and the Caribbean, to talk 3D printing, footwear and what’s to come. Melissa is an innovative and forward thinking a fashion entrepreneur whose extensive career and experience includes bringing a fashion forward Brazilian shoe brand to the United States to become an icon in the domestic accessories industry, earning design collaborations with the likes of Vivian Westwood and Jason Wu. A French-Brazilian national, Michele has a degree in Economics from the Universidade de São Paulo (FEA) and an MBA from Harvard Business School.  

Melissa Magda + Jason Wu

Can you tell us a little bit about how Melissa started 3D Printing Shoes?

We have been studying 3D printing for many years, even before it became a popular item. Melissa has always been pushing and leading the technology for the manufacture of plastic shoes, so it is in our DNA to test, develop and try innovative technologies. In 2013, we did an experiment with artist Sebastian Errazuriz in a show in our pop-up store in Miami called “12 Shoes For 12 Lovers.” The [3D printing] technology is still not 100% there to make fully wearable shoes, but this vernissage was a showcase of the direction the technology can take us

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Topics: Brazilian Footwear, 3D printing, client

Fourth Annual PAN Summer Reading List

Posted by Ariel Burch on May 22, 2015 12:30:00 PM

The PAN Team includes many voracious readers, and after the snowiest winter on record in Boston, we’re all ready to enjoy the summer weather, sit on the beach or in a hammock and relax with a good book. From mysteries, to historical fiction, to memoirs, and – of course – marketing and PR-focused books, here’s what we’re packing for our summer weekends.

Image by https://www.flickr.com/photos/jgoge123/ used under CC license.

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Topics: Summer Reading List

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