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Voice of the Valley: Communicating in a World Where Unicorns Again Are Rare Beasts

Posted by Rob Adler on Jul 26, 2016 12:00:00 PM

Spend enough time in San Francisco, and you are likely to see anything and everything. Last year, in addition to the hippies on Haight and the hipsters in the Mission, there were regular sightings of the mythical unicorns. In Silicon Valley, unicorns are private companies with a value of more than $1 billion. These companies were given this name because of their supposed rarity. According to CB Insights, in Q2 and Q3 2015, 24 and 25 new $1B+ companies were created. In this quarter, the number of new unicorns created has returned to 2013 levels, which makes it a good time for marketing communicators to look for lessons learned.

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Topics: startups, San Francisco, silicon valley, mutual funds

From one bridge to another: A home away from home

Posted by Katelyn Campbell on Jul 22, 2016 12:18:48 PM

Timing is everything. My recent cross-country move coincided with PAN West’s own move to a new, expanded office at 100 California Street. On July 1st, as I unpacked my suitcases, I also went to work and joined my SF colleagues in unpacking desks and sharing the excitement for a new office. What I didn’t expect was to feel as I did in Boston, right at home with identical (down to the room name labels) offices. 

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Topics: PR, San Francisco, bay area

PAN Presents: InfoSec Tradeshows & The Security Marketer’s Guide to Social Media Strategy

Posted by Samantha Rushovich on Jul 21, 2016 12:45:42 PM

The BSides-Black Hat-Defcon marathon is almost here and the security world is gearing up for that dry desert heat!

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Topics: PR, Marketing, RSAC, Black Hat

TAKIN’ IT TO THE STREETS – ON VIDEO

Posted by Mike O'Connell on Jul 20, 2016 12:00:00 PM

When you think of a corporate video for a website, what comes to mind? 

A marketing piece? Something very polished showing a product, a service or a new practice your client specializes in can make an impact on the industry.

A vision piece? Your CEO is your best brand ambassador, so an interview-style video where he or she offers perspective on the company or the industry as a whole can get your message across clearly. 

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Topics: video, branding, SAP Fieldglass

How Will the Evolution of Telemedicine Impact the Patient-Physician Relationship?

Posted by Matt Panichas on Jul 19, 2016 12:00:00 PM

A recent article in the New England Journal of Medicine suggests that telemedicine is primed to revolutionize healthcare. But, before we hop on board, it’s important to examine the ways in which telehealth will disrupt healthcare delivery.

When asked why physicians go into medicine, most will tell you it is for the patients. The patient- physician relationship has been the cornerstone of modern medicine for decades. Yet a host of administrative, marketplace and regulatory developments – innumerable quality metrics reporting requirements; millions of new patients introduced under the ACA; declining reimbursement; rapid consolidation among hospitals and health systems; ICD-10 implementation; and prior authorization challenges – have impacted the amount of time physicians are able to spend with their patients. In fact, according to a 2014 Physicians Foundation’s survey, physicians indicated that 20 percent of their time is spent on non-clinical paperwork.

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Topics: telemedicine, healthcare, mHealth

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